The season of love is getting close and how can social networking gimmicks keep away. For some it might be too cheesy to flaunt their affection only on one particular day, but for others it’s just another day to celebrate love. Social networking giant Twitter has just the platform what it takes e-greetings and love messages. Hallmark Cards has come up with something extra romantic for the Valentine’s day enthusiasts. Hallmark’s online personalised card service have launched a creative writing competition on Twitter’s platform with a luxury prize for he winner. They call it ‘Twittermantic‘.
So, Poetries now in UK have become the ‘in’ thing for love birds and poets through this new competition. A panel of judges will adjudicate and they’ll be none other than the people online to vote for the winner. Hallmark has definitely had a plan to attract users online from Twitter with a little thing called participation. And why not, the bumper prize is worth £500 for two to spend their Valentine’s Day in one of the cottages in Great Britain.
We’ve already looked at another greeting player expanding its market share by taking their greetings from web to mobile, 123greetings.com. They’ve been creating content from handset wallpapers to ringtones for incursion among the mobile users at the same time capitalizing on the internet penetration in India. So much, that they also thought of starting wireless applications so that its e-greetings could be downloaded on JAVA and GPRS-enabled mobile handsets.
In the Hallmark-Twitter news, there’s another company called Cottages4You.co.uk sponsoring the prize in the competition. Regardless of the competition’s popularity, they are looking for some attention. Love is in the air, they say. But, how many holiday-walas, travel portals and e-greeting players will be involved during this year’s Valentine’s season in India? WATBlog has seldom missed an opportunity to wish it’s readers especially when such social media-friendly festivals are around. Even this round we have delivered the online cards and other cupid business updates, what is more in store for all of us will be watched closely! Wish you all a lovesome Valentine’s Day this year.
