The revival of stock markets is tempting business based media houses to pump money into their online ventures. Business Standard seems to have re-iterated their focus on online segment by recent launch of smartinvestor.in, a stock market portal.
Smartinvestor at first look appears pretty slick in UI & content layout compared to cluttered approach we are so used to on moneycontrol and other business portals. The portal is however low on features but clearly leverages Business standard’s editorial content through out the site.
According to Arun Natesh, Head – Marketing, Business Standard, “Through this website, we are trying to provide one single window for credible news. Website is a one-stop shop for all investment solutions. We will also carry some valuable content of the Business Standard to SmartInvestor.in”
Main features:
Investment selection and MF quotes:
Smartinvestor provides a very good sector based stock selection filter which allows investors to pick stocks on sector basis.The portal also presents an advance search feature to find news, financial reports & addresses about any listed company seperately. Also worthy to note is the easy search able mutual fund quotes.
Portfolio & Online Trading:
Portfolio feature has nothing unique but just the clean UI and fast loading times. The portal has also tied-up with kotak to facilitate online trading. Currently only kotak users are allowed to trade on the portal and this tie-up must be bringing ample revenues too.All stock quotes pages are marked with ‘Trade Now’ buttons so as to facilitate easy trading.
Content Guide:
This drop down section has wide variety of short-links from top gainers to 52 week high quoting stocks. Also included are FII investments figures and multiple investment calculators.
In my opinion the tie-up with kotak will continue to provide a steady set of users at initial stage but if they were to adopt the same strategy with multiple broking houses they could easily distance themselves from the likes of moneycontrol and rediff money.
