Vdopia, online video ad network which received funding of $4 million last year seems to be gung-ho on potential of its iPhone advertising network- iVdopia. It has recently announced the launch of Talk2Me – a complete new way for advertisers to interact with their audience within iPhone apps.
iVdopia earlier launched Pre-App and In-App video ads for the iPhone. Talk2Me Ad platform is different as it allows advertisers to interact at a personal level with its audiences at the same time attend the virility for Ad campaigns through social media interactions.
Talk2Me offer features such as :
Share : App users can share ads through various social networks. Social networks like Twitter, Facebook & Linkedin is currently available for social interactions.
It is a viral feature as advertisers can increase the ROI and longevity of their ad campaigns due to virility attained by their ads.
Respond : App users can respond to advertisers by calling,sending a SMS text or e-mailing with just one click.
The response initiated through Calling and SMS could get it a lead in local advertising market where SME’s look at ways to attract upper pyramid audiences.
Interact : Users can also download the co-branded apps,interact with mobile sites of the advertisers or even replay the Ad videos.
This will also boasts the CTR of In-app videos thus attracting better prices for Vdopia’s online video ad inventory.
Currently video and mobile app advertising are the hottest trends in Digital advertising sector. iPhone app market is still burgeoning at a healthy growth rate giving rise to various app based advertising platforms. Vdopia seems to be capitalized well enough through its recent initiatives to benefit from the upsurge in rising digital Ad spends.
Vdopia’s association with large media publishers will also help it to garner retainer clients for iVdopia as many media publishers are looking at expansion in mobile app segment.
