The internet market in India like any other upcoming arena looks up to kids as the future of the nation. And someone has justifiably said that ‘there is more treasure in books than in all.’ But who would just want to be a book worm while they can excel in everything they’re taught. Internet is one such medium which without any doubt has made kids extremely chic and wise. And why shouldn’t they be, after all wise people learn when they can; fools learn when they must.

At WATBlog we looked at many such platforms where kids majorly are the target audience. Making a website informative and free from all the flagrant stuff seems like a tough job now-a-days. Especially when even toddlers know unusual keywords to get them through any search engine. Canadian Kids being net savvy at the age of 7 must be a proud moment, and obviously it makes sense to have a parenting guide to keep a watch on these tiny tots.
Oonjal Technologies is one such company who gave it a thought and introduced the much needed web portal exclusively targetting Indian parents. It is called KidandParent.in, whereas another platform includes a special toddler menu called ‘Kid and Parent for Toddlers’. Starting from pregnancy, child birth and baby care, the site provides tools, forums and articles to handle various kiddo tantrums.
On their homepage the tools include more about ‘How to get Pregnant‘ tips and ovulation calculators, which isn’t much of a portal for kids to learn new things. S.R. Prathaban, Founder/CEO of KidandParent says “We are pleased to announce our latest offerings to our users. The pre-school years are vital to the child‘s growth and development. Our goal at KidandParent is to provide the best tools to parents, to provide effective guidance to their children.”

From an advertiser’s point of view, this looks like a useful portal for parents hence a good place to place their advertisements. It has a baby name finder, and has detailed articles on the 1st, 2nd and 3rd trimester of pregnancy, hence becomes a multipurpose and an informative guide for many. If watched and updated from time to time this site has way to go, as kids will never stop learning ways to get away with their pranks!
