The Real Shahrukh Khan Is On Twitter – Evidence Of Rise Of Social Media?

Twitter seems to be the best hangout joint for bollywood celebrities these days. Everyone who is anyone in the world of glitterati and glamour seems to have been bitten by the twitter bug. The latest and most surprising addition to the twitter is Shahrukh Khan! His handle on twitter is @iamsrk As confirmed by Karan Johar in his tweet.  So this is the real SRK and not fake like these ones. Infact in just days of his presence he has attracted over 20k followers on twitter and set a record of sorts as well.

Now if we roll  back time a little we at WATBlog had posed a a question to Shahrukh Khan in 2007 on whether he would blog and his reply to us then was “I can either work hard or blog“. He had also mentioned that once he retires he may start writing. It seems like twittering is far easier than blogging and given the fact that half of bollywood is on twitter it seems right for SRK to be there too.

But before you write of twitter as a frivolous medium where only filmstar and attention seekers hangout think again. Anand Mahindra of M&M group is also on Twitter and how can one forget Shashi Tharoor who seems to make more headlines with his tweets than anyone else does. There are also top journalists like Barkha dutt and Rajdeep Sardesai.

And its not only celebrities and famous people who are finding it beneficial to be on twitter, this report on social media hiring suggests that this industry is surely in growth mode and more and more corporates are jumping onto the social media bandwagon. I must also disclose that WATMedia runs WATConsult which is a sister concern of WATBlog and has been in social media consulting for over 3 years now and we are seeing increased response in the last 6 months ourselves.

All in all SRK on twitter is one more celebrity on twitter but its also one of the countries biggest celebrity. It also is testimony to the growing trend that social media is becoming in the world we live in today. Whether its a fad or its here to stay is anybody’s guess but I don’t think social media can be ignored anymore in India.