Imagine thinking of gifting your girl friend something that she loves, and immediately you recieve an SMS from a nearby gift shop who have amazing discounts at their store. Well, wishful thinking and a very premature strategy at this point of time where value-added services are looking to bag the front seat. Ybrant Digital might not have thought about a mind-based advertising, but they have certainly given it a thought for location-based advertising on mobile.
In their tie-up with LiveVana Innovations and Lepton Software, Ybrant Digital has devised their innovation to offer a mobile advertising platform for mobile service providers. Advertisers and telcos using this platform will now be able to send ads and discount coupons to subscribers.Location-tracking technology will hence be used in mobile networks to target consumers with location-specific advertising on their mobile devices. This will certainly save a lot of moolah and in an effective way for advertisers, wouldn’t it?
Suresh Reddy, COO and Chairman, Ybrant Digital said, “This partnership is the right opportunity to power Ybrant’s soon-to-come local-search initiative for India. this platform would also allow big and small brands to target the consumers in all segments, using the mobile medium and the location of mobile subscribers. The revenues can only be estimated once we tie up with operators.”
From a users’ point of view, this is could be a pain in.., you know where. But as an advertiser this kind of advertising could prove very beneficial and a can be monetised well. Mobile operators could also make big if this establishes well in the industry. WATBlog covered Google Latitude’s Location History feature, which is must be quite similar to what these guys are trying to do. It helps people keep a track of friends and families wanting to constantly know about their location. Similarly Ybrant Digital would help advertisers find their target audience via mobile.
