I always wondered what made Rajkumar Hirani hype his movie to be released on Christmas Day, 3 Idiots. The answer was undoubtedly Aamir Khan, as there is always a readymade buzz when he does a movie, and there he goes out in disguise to promote the film. More in news, 3 Idiots will be released on online video sharing and broadcasting portal YouTube few days after it’s release in theaters.
It is pretty obvious that there is a huge sum involved in this deal, which is yet undisclosed. But, the news itself spells big numbers as users will be charged for downloading a movie. Moreover, it will be available globally through one of most loved online video sharing site. Although this will be eight to ten weeks after it’s theater release, this would definitely catch the eye.
India is at the top when it comes to film piracy and internet downloaders, which is not just a prediction but there are studies who have proven this. May be that’s what Vidhu Vinod Chopra thought before he joined hands with YouTube, because sooner or later people are going to download 3 Idiots from spooky sites. So why not make revenues from it, by making it a legal internet deal.
But, do you think this will stop those usernames on YouTube who have their own version of releasing movies? If you know what I am saying, they do it for free and this one is chargeable, so the deal is still on, isn’t it?
Earlier YouTube was a part of several news stories covered at WATBlog for allowing channels on their site which helps TV channels gain international viewership. 3 Idiots could be entirely downloadable at fixed rates which is yet not decided by the production team. This is the latest opportunity for filmmakers to launch their movie on various platforms that can help them rake in huge sums.
Talking about latest releases, Ajab Prem Ki Gazab Kahani and Blue which were some of the big banner releases this month, were showcased on Colors Channel. They had the first-satellite screening rights of this year’s big-budget money-spinners. The channel is learnt to have paid a whopping Rs 4.5 crores for it.
Modern technology always has this potential to invoke the spectre of keeping someone abreast about it’s vast range of available avenues. Especially for cricket and Bollywood, this has been a major breakthrough.