The football fever is out like a pandemic and the infected do not regret being exposed to its vicious rage. With Lionel Messi winning the Best Footballer’s award at the FIFA World Player Gala 2009 recently, the wait for World Cup 2010 makes fanatics across the world stay tuned to every event taking place. FIFA makes the wait worthwhile with their latest digital leap with the launch of their new online shop.
The FIFA e-Shop will provide event merchandise for several Fifa tournaments, including the upcoming Fifa World Cup in South Africa as well as a wide selection of clothing from Fifa’s new lifestyle clothing ranges. This will be for the very first time where fans worldwide will have access to merchandise on FIFA’s official website Fifa.com.
Cricket in India and Football in Europe & South America (largely) are the best methods to inject e-Commerce environment into. Especially when tournaments like the English Premier League and World Cup around the corner. At FIFA e-Shop event-related merchandise will primarily focus on Official Licensed Products for the upcoming 2010 FIFA World Cup South Africa, but brands who make these merchandise will benifit more from this platform.
We have seen instances from various walks of life associated with sports, like the one where NBA started targeting Indians with online & mobile sites for basketball. By marketing comprehensive fan experience including live games, video highlights, player blogs and original columns from two India based NBA journalists, first they create a buzz and then promote e-commerce. Eventually it’s a win-win situation as licensed products are encompassed under one roof. This makes a user’s life easier and creates business opportunities merrily.
i saw Adidas selling there FIFA football in Forum bangalore today. 5k ! bucks. FIFA surely is a big money churner