The fight to grab the SME pie is seeing cut-throat competition as Microsoft also seems to have re-aligned its focus on this segment after Google’s success. Google has seen huge success through its Google apps products and is on verge of introducing many more enterprise products.
Microsoft has recently sweetened the deal for SMEs as it is now offering pay-per use pricing structure for products like email, operating systems, office products. It recently tied up with Tirupur Exporters’ Association (TEA), a textile centric SME base to introduce its Pay-Per use offerings.
The package pricing for SME would start from Rs. 250 to varying charges according to needs of the SME. Microsoft partners – Airtel, Wipro and Global Outlook will also provide solutions for SME’s in future. Global Outlook, will provide hosted email solutions like Microsoft Exchange and SharePoint so as to reduce the entry barriers for SME’s in India.
Currently majority of the Indian SME’s restrict in-house ICT (Information and Communication Technology) implementation as it requires huge cost. Indian SME largely prefers technology with limited upfront costs although they do not mind paying slightly higher in frequent cost structures.
Microsoft is gung-ho on SME sector in India as the demand from this segment has huge potential with not much competition at its disposal. Although this tie-up is very small we can expect to see a flurry of such tie-ups in future where technology behemoths like Microsoft team up with telcos and other service providers to service Indian SMEs.