Kids will now have a reason to rejoice as they will now be able to view their favourite cartoon characters on mobile phones. Nazara Technologies, Indian VAS player has announced their content sharing tie-up with Cartoon Network to make available their repository on mobiles.
The deal will facilitate viewing of kids’ popular cartoon comics like Ben 10, Powerpuff Girls, Johnny Bravo and Dexter on mobile phones. The comics will come in packages ranging from Re 1 per day to Rs 30 per month with varying charges per operator. The alliance will also distribute Content such as videos, wallpaper, animation, themes, colour logos and greetings on popular characters.
Cartoon network is also planning to launch its java app to facilitate ‘download and read’ facility for its comics range. Earlier it tied up with Zapak to offer games based on cartoon characters. Chandamama also tried in the past to embrace digital boom in the country with regional based offerings for kids.
Nitesh Mittersain, CEO Nazara Technologies commented saying,“There are over 400 million mobile phone users in India and a recent survey indicated that a whooping 63% kids use a mobile. The aim is to reach out to them by providing new products and services – comics, now on mobile.”
From DTH operators to Mobile VAS companies all have been trying to woo parents with their children centered offerings. DTH operators now provide education packages for children with hefty prices whereas test preparation services for school students are cropping up on Mobile VAS domain.
Targeting kids is no surety for a winning VAS product but helps in turning potential buyers into impulsive ones. The same analogy could be linked with the education related boom in the country which has shown its mettle despite severe economic turbulence.