While talking about films, there was this age in India when people rushed to the cinema halls knowing that it was a Rishikesh Mukherjee or a Satyajit Ray film. Later came the era of musical revolution in Bollywood flicks when the likes of R D Burman took over. This continued for decades after big banner movies like Awaara and Mera Naam Joker got international recognition in the box office.
The musical extravaganza was recreated by one of the finest superstars in the industry, Allah Rakha Rahman better known as A R Rahman. The brand ‘A R Rahman’ started becoming a USP for films before and after his rampage in the Academy Awards for Slumdog Millionaire (2008), which was well deserved. The popularity and consistency of his legendary music has now come to the web as he opens his own online store. Check out store here -> http://store.arrahman.com
We know how the entertainment industry is shaped up not only on the internet but also in terms of mobile VAS. Music downloads is one of the biggies among all. May be that’s the reason why international concerts don’t happen very often in India. Nevertheless, the A R Rahman store online is set to create history using the most happening medium today.
For now the store is only meant for international fans since you need to shop here using only Euros, British Pounds, US Dollars and Canadian Dollars. To put it in a better way, the store his currently meant only for his fans living in the first world countries. As ironic as it sounds, the inventory now only has few of his albums, which of course have been popular and ‘in-demand’ out there in the west. Besides, a user needs to sign up on the portal first before buying a soundtrack which eventually helps him/her avail special offers on tickets for his concerts.
The point is, with music sites aiming social networks for aggregated traction, this store needs to stand out among other sites which already have more of these tracks online. Secondly, if making too much noise about the brand ‘A R Rahman’ associated woth this new store was going to make a huge difference, Bruce Sprigsteen today could look straight in the eyes of Bill Gates! Jokes apart, I am wondering where this music gallery is headed from here, may be an iPhone application named ‘A R Rahman’. But, what stratagies are they using to enter the unintegrated Indian market, remains to be seen. In your opinion, what tactics can they use here, or if you still think the name A R Rahman alone can create the buzz, what are other music sites going to do about this?
Sorry to say dude but you have misinterpteted the whole thing.
Most of AR’s music is registered with Music lebels like T-series,HMV,Venus and Tips which dont have strong worldwide network.So what he has done is bring all his music under one umbrella in order to make it easily accesable to his fans around the world.
He doesnt have time nor inclination to take on other online music site.
The competition against other music offering sites.. is inevitable… dnt u think? I never said.. he’s trying hard…. the point is..
I don’t understand what u found here.. that was misinterpreted??
On line music stores sell all kind of music of all composers, where as in AR’s store only his music is available. The purpose is different,so will be the scale. so there is no comparison.
Other online music stores cater to all kind of listeners(so the scale of business is much bigger) where as his target segment is very niche(his fans). He will make some money, no doubt. But this initiative is more to facilitate than to make profit.
You never said.. he’s trying hard… ????
Then what does the headline “A R Rahman Set To Take On Music Sites ” refer ???
Ahhh… i see… Didn’t know it was only for A R Rahman’s music!!…. Thankyou for sharing your views, though…. I appreciate!
m sorry if you’re not convinced with the title…. but i just meant that his new store is set to take on music sites who’ve been sporting his soundtracks….
for instance… the title… America goes to war with Iraq..
dsn’t mean that the whole of America will participate…
similarly…. anyway..
Cheers