Is Ecommerce Driving Value? Panel discussion @ IAMAI Conference On Digital Commerce

B Muralikrishnan, Director – Categories and Product, eBay India moderated the session titled, Is E-Commerce driving value? He started out pointing that Ecommerce is all about Price benefit for the shopping online, Range and Convenience, He said that there are different definitions of  What Value is for Ecommerce and asked the panelists what it meant to them.


Pranay Chulet, Chief Executive Officer, Quikr, took over the discussion , said that Technology trends are always over estimated in Short term and underestimated in long term, he said that user base for digital commerce is really expanding and while we wait for the growth to kick in we need to be careful about how sophisticated  an experience a business is offering to the customer.

K. Vaitheeswaran, Co-founder and COO, Indiaplaza, then argued that the reason why number of people shopping on net will be low is that the interaction with the internet has always been about free, be it News, E-mail services or any other thing and Free is the most difficult price to compete against.

He said that Web is about removing layers between the product manufacturer and the consumer, while E-commerce in India adds layers, he said the main reason why value is difficult to build for E-commerce in India is because the Tax-structures are in favor of offline business- due to the inventory holdings the respective businesses need to maintain.

Vaitheeswaran said that one needs to be patient for E-commerce to deliver real value, he pointed , the reason the travel in E-commerce has really taken off is because one could deliver the information to the user online and needs no logistics.

Rahul Sethi, President eCommerce, ibibo said that E-commerce is not just about transactions but replicating the whole shopping experience.

Vijay Anand of then described how sulekha does used products buying/selling, he said E-commerce delivers a phenomenal value in re-sales market because it is a complex business to implement offline and that offline methods are extremely in-efficient, he pointed out that it is impossible to sell a 5,000 Rs bike offline while people are already doing it online.

2 Responses to “Is Ecommerce Driving Value? Panel discussion @ IAMAI Conference On Digital Commerce”

  1. December 1, 2009 at 1:02 pm #

    Thanks for the information. I was looking forward to such insights for eComm in India. Now I’ve it.


  2. Jennifer Arul
    December 1, 2009 at 4:08 pm #

    Vaitheeswaran of Indiaplaza seems to have made a smart observation about free and paid. My experience has been similar. I enjoy surfing content for free but withdraw if I have to pay anything since I am used to the web being free. So, how will companies like Indiaplaza tackle this perception :)

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