Rediff Apes Facebook FanPages – Launches Rediff Pages For Products & Celebs
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Rediff has taken a leaf out of Facebook’s book and launched what could be called a Fanpages clone. Hosted at pages.rediff.com Rediff pages is a product that allows users to create and become fans of products, companies and Celebrities as well.
Our sources have informed us that Rediff is contacting celebrities directly to create their own pages. As one may know Fanpages is an immensely popular feature on Facebook and is used by celebrities and companies to promote their products. Infact social media agencies have come up which help brands maintain and scale these fan pages.
Rediff’s product seems more like a simplistic version of the fanpage feature on facebook. Rediff has been trying to become social since sometime now and we have covered multiple of their attempts at doing so. Even their last quarter results hinted at their affinity to go more social inorder to increase stickiness for their portal.
While such standalone features are good rediff needs to integrate all its separate products and create a wholesome experience for the user. Currently it seems different parts of rediff seem to be thinking and moving in different directions. Maybe its the burden of being a big internet company with several product managers and the lack of a single value proposition.
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RD – if you think you can fix this for rediff, why dont you join/ guide them?
Id join them if I wasnt doing what I was doing and if i was unhappy with what I was doing.