I once heard that the youth brigade or the so called ‘Youngistaan’ have become self-sufficient when it comes to taking their own decisions, at least when it comes to cricket (betting), stock markets or finding a partner! Statistics slightly differ from what we presume, as 80% of the callers using the 24 x 7 astrology services via mobile happen to be young and still seeking face-saving advices from mobile fortunetellers. If you still haven’t figured out where are we talking about, the astrology services available just a dial away seems to be catching instant eruption.
At WATBlog we have seen online astrology sites getting into language preferences. Language preference being a big market advantage in the online business, the entire suite of Astro services existing on the English version are now available in Hindi and other regional languages. This including Live phone advice, vedic astrology services, palmistry, life prediction, career prediction, love horoscope, health forecasts, Janam Patrika, match making and a lot more has been around for quite sometime.
With Value Added Service (VAS) providers and mobile operators experiencing a boom in India, several astrologers now reside in call centres based across the country. The premium call rates being around Rs. 7 per minute, thousands of call are being answered everyday running from popular mobile networks like Vodafone, TATA Indicom, Idea and Airtel. Gone are the times of the parrots and stars, this happens now just in a call centre!
And apparently, these fortunetellers are given special call-centric communication training, for they answer endless queries of several advice questers each day. Queries starting from business and compatibility, range till Feng Shui, Vaastu and stock market troubles. The latest innovation preceding in these times of the telecom industry, is definitely the professional ‘Tele-Astros‘. They not only get trained like normal call centre employees, but also do they appear for regular tests. Thier wages vary between Rs 6,000 and Rs 13,000 a month depending on their tenure. So much that they also have incentives for consistent number of calls.
Wow! Some serious business going on in there, isn’t it? This certainly poses as a real opportunity for business partnership to build up on such milestones. Mr Pradeep Shrivastava, CMO, Idea Cellular, said, “Value-added services required strong partners to move forward and the bond with this astro-tele link was in its seventh year.” While Bejan Daruwalla, who owns Ganeshaspeaks.com said, “It was time we passed on the baton to the young team at Ganeshaspeaks.com. Over 60 per cent of the revenues come from the mobile route and the rest through the portal.”
Nailed at 40,000 crore the astrology market in India has a large part of their audience online. Astroyogi.com is one of the leading astrology portal for providing Astro services with a large pool of astrologers and several experts on its panel. While there are other players also doing a fairly good job seeking attention of the people keen to know their destiny.
And now Vedic Astrology at it’s most personalized level has been brought on iPhone as an iPhone App with the break through Technology and with the launch of “AstroSwami Pro” and “AstroSwami Lite” iPhone App. This is the first ever iPhone App! GET PERSONAL! IT’S AN APP ABOUT YOU!