Exclusive Interview With Gianluca D’Augustino, CEO and Ranjan Reddy, Vice President, NeoMobile Group
In a brief discussion we spoke to Ranjan Reddy who drives the Global Sales and Asia D2C at Arena Mobile of the NeoMobile Group. We also spoke to NeoMobile’s CEO Gianluca D’Augustino about the future roadmap for NeoMobile in India. NeoMobile who are looking to invest in emerging countries like India for years to come.
Focused on direct-to-consumer (D2C) mobile content to become a leader in the B2B segment, also offering content and technology solutions to Network Operators and Media, thanks to the acquisition in 2008 of the Spanish Arena Mobile.
They will add their own brand of services powered and marketed by NeoMobile SPA. In India they are looking for a group partner/media partner as they need a good model to grow up, partnerships with telecom operators will boost. NeoMobile also overlooks the still unexplored segment of B2B through the recent acquisition of Arena mobile, which will exploit the principal asset and its relationships with operators worldwide.
NeoMobile being successful in Brazil, Italy, Spain and France, are looking to to expand their business in India which according to D’Augustino is a top priority market.
In a brief discussion Ranjan highlighted the key focus areas to expand their patronage in the Indian market. Without a formal Q&A session, he shared with us their business model and the industry overview. Some excerpts…
In India we started in 2006 starting in Mumbai where we started working with the major mobile operators Vodafone, Airtel, Reliance, Tata, Idea, etc. We are not a technology company, we’re somewhere between the telecom and the media industry.
We have two fortes – to understand the packaging part and we understand how to monetize the media. Be it digital or other media platforms. As a market, we invest a good portion of our revenues in media which we do predominantly in digital and in certain mature markets like in Italy we invest on above the line media.
Since we are not a tech company we are looking for a partner who can provide us the backing and complete a managed solution business so we can focus on what we are good at which is aggregating content, packaging it in a innovative manner also at dynamic price points and then market it to relevant medium say web, WAP, etc also over the line media. Largely this is our business model.
The main difference between a B2B and D2C is that if I have a certain piece of content I will go to the operator to request them to make it live on from their and ask them to do the promotions also from their end.
In D2C the difference is that, I will have the content, I will promote it by investing my money while the operators are just for the billing price so they become our partners. We don’t ask them to invest any money or resources in terms of promotions, these are the services we are launching just allow us the billing. Hence, in B2B we have to completely have to depend on the operators.
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