Atom Tech On A Tie Up Spree – Ties In Rcom and Makemytrip
If you are a mobile payments solutions provider then the key for you is distribution. Distribution can be achieved by partnering with several players. This is the exact strategy that Atom Tech a mobile payments and m-commerce enabler seems to be following since 2 years now.
In recent times it has announced two major deals.
RCom Deal with Atom Tech
Reliance Communications (RCOM) has sealed a strategic tieup with atom Tech to provide mobile payments solutions via multiple banks (Indian and Foreign). Reliance subscribers will now be able to purchase insurance services, DTH recharges, movie tickets, books & periodicals, consumer goods, holiday packages as well as bus & train tickets using their Reliance Mobile connection, these services will also be available on R-world for all GSM customers.
Mr. Anil Pande, Head – Product, Mobile Data and Content services, Reliance Communications said, “Our agreement with atom technologies will set the ground for RCOM to make an aggressive pitch in the Indian m-Commerce market. We are positively aggressive on the m-Commerce opportunity & are developing a series of m-Commerce applications as part of this m-Commerce thrust. We will leverage our agreement with atom technologies to drive m-Commerce transactions across both, the GSM and CDMA networks.”
Makemytrip powers its mobile payments via Atom
The second company Atom has tied up with is one of India’s leading OTA’s i.e. Makemytrip.com. Atoms mobile app will now allow users to search, book and pay for their flight tickets. The entire transaction is completed on the mobile phone and an instant receipt is displayed for successful transaction. PNR/E-ticket is also sent through sms & email to the users.
Commenting on this initiative, Dewang Neralla, Director, atom technologies, said, “We are delighted to have partnered with MakeMyTrip for enabling customers transact over atom mobile application. I am confident that atom’s solution will empower the customers of MakeMyTrip and atom with a more relaxed and flexible travel booking experience.”
Customers need a GPRS enabled phone to conduct this transaction.
This isn’t the first tieup that atom tech has got into. The company which is backed by Financial technologies has made several such tieups in this year.
Atom Tech Tie ups in the past
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