Know-Hows In Marketing, To-Dos’ In Strategies – Indian IT Cos’
(2 votes, average: 3.00 out of 5)
Loading ...
The most worrying thought which comes across any employee of an Indian IT company is the thought of his ‘performance’. And one’s performance criterion has got to be unique from others, because every IT Co. deals with a different set of clients, channel partners, promotions techniques, competitors, etc. And, this is exactly where one should understand the need of marketing strategies.
In one of the most fiercely competitive markets, in other words it is known as the Indian IT Companies, they focus on integrating customers, channel partners and a company’s needs. Balancing, has always been a difficult task and it gets more tougher when there are different needs of all the important elements above discussed. Adding on to the list, a company has have a keen watch on what their competitors are doing and then come up with innovative techniques every now and then to safeguard their own interests and customer base. So how can a company succeed and thrive in a competitive market?
The way companies are marketing online would just be one aspect to the holistic solution. The bigger solution over here lies in understanding the motive that a company is trying to achieve by implementing its marketing, strategy and both combined i.e. Marketing Strategy.
The To-Dos’ Strategic intents for Indian IT Companies have always been -
- Increasing Revenue & Turnover.
- Improving Brand Positioning & Creation of Loyalty.
- Delivering Satisfaction to Channel Partners and Customers.
- Exploration of New Markets by focusing on Product Development
- Increasing Brand Value by focusing on Marketing Communications
Nothing wrong in the above To-Dos’. But, I just develop a feeling that expectations have run high for it to “change everything”. A McKinsey survey of marketing executives from around the world shows that in marketing, things are starting to change: companies are moving online across the spectrum of marketing activities, from building awareness to after-sales service, and they see online tools as an important and effective component of their marketing strategies.
Moving across to what should be the Marketing Implementations of IT Companies -
1. Select a narrow audience. This is how you can ‘focus and deliver’ to a need. Trying to target a broad base will not only make u spend more to reach them, but the chances of being successful with your service offering also reduces. The service offering being directed at the niche audience should be sharply directed and be in sync with the current market economics.
2. Influencing the potential buyer is half the job done. Media, Promotions & Developing relations with Analyst firms and Sourcing advisors help in influencing the client’s perception significantly. Building up a strategy to invest in these relationships in the downturn is a smart decision and often reaps higher dividends.
3. Act Virtual by investing into what most people say as the ‘Wild West’ of Marketing, Social Media. Agreed, that measurement of reach, revenue models etc. are still unclear, but to connect to the audience, it is the numero uno in today’s world. It also represents a message that a company is changing their approach and shows that ‘Continuous Development’ is not merely a jargon in the company’s vision statement.
4. Last but by no means the least, Building Trust among your clients / customers is the only way a business can keep on growing. Trust should be the No.1 priority for all IT Companies as the times are such when we hear and are witness to so many frauds and corruption practices, but Intelligent Marketers have to lead the way by devising a clear cut Strategy and thus look to determine the destiny of their organizations.
If you enjoyed this post, make sure you subscribe to our RSS Feed OR Email Alerts!
Exactly what I was thinking, I totally agree!