It all started with ‘The Great Indian Laughter Challenge’ on television where the magic of humor was injected in people’s mind as a daily dose of health ailment. Shekhar Suman on Movers & Shakers before that, was known for his candid remarks on Indian politicians and filmstars on TV with a funny touch. The internet too, hasn’t been far away from this humor brigade contributing in the amusement of its audience.
Well, of course when it has been rated as the most infectious mode of reaching them why not give them something to smile about. If we can have an online shoe rack, we could also afford to watch clowning videos on it. BuzzinTown.com introduced Jay Hind! in collaboration with Undercover Productions who apparently also produced and wrote Movers & Shakers.
Jay Hind! was recently in news for being the first ever internet TV show in hitting the 12 million views mark in just 3 months. And, for obvious reasons they have advertisers queued up at their doorsteps. If compared to Suresh Menon’s chintzy but slapstick jokes, Sumeet Raghvan does a far better job at least when it comes to ravishing his knowledge about ‘what-India-wants?’
Mrinal Jha, Producer of Jay Hind! and co-founder of Undercover Productions says, “The internet is the only entertainment medium where the content is consumed by the audience through a ‘pull’ mechanism. It is also the only medium which has the maximum access points via the mobile phone, desktop or laptop, at home, office or on the go. India is yet to maximise the full potential of this medium and we are glad to be the pioneers in this regard.”
One of the most democratically popular internet diva characters was Savita Bhabhi, until the explicit portal where she gained her stimulating fame was banned. Jay Hind! TV keeps her alive in their show drawing her fans attention in a way telling them that she’s not gone. The Savita Bhabhi scoop in Jay Hind! is called ‘Savita Bhabhi ke Sexy Solutions’, where she continues to circulate her erotic content involving a dame this time imitating her previous titillating cartoon image.
Another interesting part in this show are the unique but pungent disclaimers before they start amusing their audience. Some these disclaimers, in a funny way mentions that the CEO of their company cannot ban this show since Jay Hind has kidnapped his mother. I mean, it’s never easy being cheesy while this one becomes a blockbuster hit among meaningless comedy starving netizens. Some of the other disclaimers are -
The contents of this show are not intended to be factually correct, not meant to arouse suspicion, are not against humanity. country, race, religion, caste, Hitler or any other politicians, we are not in the payroll of alliens or any other socially irresponsible group. Though this show can cause pandemics of the mental kind – we have been certified to be Swine Flu resistant.
This show is not intended to be banned. If you are one of those people who like to ban things, we suggest you entertain yourself with satanic verses, SavitaBhabhi.com or Jaswant Singh’s new book. By watching beyond this point… you give up all claims to ban us.
If this show has been successful in attracting traction, there could be more such attempts of violating internet content for pure purpose of ‘amusement’. But, guess what? This is what the advertisers have been looking for. More views and clicks to their ads no matter what you publish, if someone loves watching frivolous comedy then bring it on! A stand-up comedy show for that, as advertisers need to look at this show from the perspective that it is an alternative to normal TV advertising, but also a little more than a normal internet publicity. BuzzinTown’s Managind Director, Dr Amitabh Saran said in an exclusive interview with WATBlog, “What can be more lucrative than Entertainment? It’s the LARGEST growing sector, in India and globally! It’s growing faster than our GDP, its being consumed faster than new stuff can be created!”
