WATFive: Google-Worldbank, Facebook Ads API, Microsoft-ComScore, Mobile Checker & ForwardOn
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As promised here is your daily dose of WATFive news stories:
Google - World Bank to counter Microsoft-Wolfram Aplha Partnership
It seems all the Google competitors unable to beat its prowess are finally turning into bargain hunters to remain afloat. Its only been a day since Microsoft tied-up with Wolfram Alpha data to enhance Bing’s results and Google is already turning tables by forging similar informal tie-up with World Bank. Try this : Internet Users in India
Google has started to display graphs from World Bank for queries related to population and other demographics stats. Google in the past has been busy adding many new data sets to its results with alliances ranging from U.S. Bureau’s to many regional NGO’s. The aspiration to archive and serve greater content do not ends here as Google has also said,”there are still many other data sets and sources out there, and we’re excited about the possibilities for the future.” and has asked data publisher to come forward with alliances.
So it seems the days of finding correct statistical data will just be a search away and Search engine giant is definitely learning few lessons from its fading competitors. So one question arises in my mind – why did wolfram alpha fail in the first place? Its only because people don’t just want data they want data with other useful links and sources.
(Via ReadWriteWeb )
Facebook to launch Ads API shortly, Will It Increase Ad revenues?
Its no doubt that opening up of API’s increase the user interactivity surrounding a portal but can it increase revenues too atleast Facebook thinks so. Facebook will soon be launching an API for its ads platform allowing large advertisers to automate the process of launching ads on Facebook.
Facebook has already launched a Wiki explaining the Ads API . The opening up of API on biggest social network may see big advertisers increasing their ads spends as they get more freedom in targeting and launching hundreds of campaigns at the same time. The advertisers can also maximum ROI by running multiple Ad campaigns with different targeting.
This opening up of Ads API would see increased activity from social app-advertising networks and media agencies. The New API is currently in beta and is already in testing. Facebook is definitely trying to earn bigger pie of Online ad spending as small advertisers are more than adequately served through existing Ad platform.
(Via Inside Facebook )
Microsoft Ties up with ComScore to exploit in-game advertising opportunities
Microsoft definitely has upper hand in gaming through its consoles and PC initiatives. Now it wants to leverage its massive division(gaming) to make a mark on in-game advertising space. They have tied-up with ComScore to measure the receptive nature of console owners and game players towards in–game advertising.
Microsoft wants to analyze the data with help of user consent and anonymous data tracking through the online surfing patterns of user with the help of gamertags. ComScore currently has 2 million volunteers to track enough data regarding the surfing patterns of the gaming users. Microsoft will thus measure the user response to in-game advertising with their surfing data thus measuring the effectiveness of the ads shown.
In-game advertising could be deemed as intrusive but it seems to have worked well for social gaming apps.As far as in-game advertising on consoles and PC games are concerned not enough data is known regarding the user reluctance to see ads.The in-game advertising may become the norm in future as traditional gaming is seen merging with social browsing.
(Via Venturebeat )
Mobile-Ok-Checker:Validate your Mobile site
Site validation tools are webmasters friend as they allow them to take out a simplest of HTML and other errors making the web page universally viewable.For mobile its a different game as most of the web sites do not have a dedicated mobile site. This might just change as Ad revenues starts to flow in mobile advertising attracting publishers to join the fray.
Mobile Ok checker is a W3C powered tool which helps publishers to test the mobile-friendliness of any mobile site.To check out if your mobile site is compatible to mobile W3C definitions visit Mobile Ok Checker, Input the site’s mobile address and Click ‘Check’ Button. The resulting page tells you if your site is really mobile-friendly.
(Via makeuseof )
ForwardOn: Share your mails via a web page
Most of the time we get some funny or meaningful mails which we want to show off to the world. We are limited by options as either to go with micro-blogging services like posterous or forward the mails to groups. ForwardOn seems to have a solution as it allows you to showcase your emails on a public page viewable by anyone with just forwarding it to : share [at] forwardon [dot] com.
User can share anything from Videos, Pictures, audio and document files. The service could be effectively used as a archive for certain newsletters or personal memories.The service also allows to notify friends in regards to new shares. ForwardOn could be an effective way to share suspicious or interesting mails with the world.
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