w.r.t Device manufacturers versus Telcos: I thought that Telcos controlling the full medium of content and delivery were more dominant worldover.

I was aware that Airtel was doing some activity on this front which subsequently never materialised. Now Nokia take the high ground in pioneer this service in India.The least that Telcos can do is to make VAS SMS services cheaper for the trend to take over.

In hindsight, in these times of hyper competition and price wars, Telcos could have done so much better in managing their ARPU through their data services.Instead, we still are looking at net subs additions and freely falling ARPUs.