Whatever the outcome of the India Vs Australia ODI series, fans got a run for their money as they got to watch some close encounters. Although disappointed at the end, what more can you ask from a thriller cricket game? Come to think of it, online video monetization during such huge events seems interesting to watch. ‘Huge’ because needless to say, cricket in India knows no limits which marks a bang on deal for video content be it online or via mobile. And, advertisers are all stirred up for more such tournaments lined up featuring India, which holds the key.
Nimbus Communications’ CricketNirvana.com has been one of the most bang-up destinations visited by a cricket fan online to know live scores and analysis. In the recent past, news breeds Vdopia partnering with CricketNirvana.com for providing free premium content to all the cricket buffs, besides also catering leading brands a platform to reach their target audience.
“Our partnership with Vdopia is a combination of the best cricket coverage with world class technology. Vdopia Ads are complimenting the TV Campaigns and are now a must buy for marketers. We provide brands a unique opportunity to leverage the biggest online video platform right now and take advantage of the ongoing cricket fever,” said Sumit Luthra, VP, New Media, Nimbus Communications Ltd. The online video market pumped up compared to other forms of content online, gives a massive opportunity for brands to reach and engross their target audience. Content owners will leverage the medium to complement and add to their existing revenue streams.
Vdopia is one such enterprise which is an online video advertising network company has made it big during the recent cricketing extravaganza as told by their co-founder Saurabh Bhatia in an exclusive interview with WATBlog. “Recently concluded Compaq Cup which India won in the finals, we did live streaming insertion and the results were truly amazing, both in terms of the advertiser’s response and in terms of audience response. We have received a huge encouragement from that,” said Saurabh. The discussion also included utilisation of the $4 Million Series-A Funding for Vdopia raised from Nexus Venture Partners. Thier key strategy being going across all the TV channels and make sure that entire content is available on TV, the CricketNirvana tie-up will be a great push keeping in mind the Neo Cricket contract by BCCI.
The BCCI gave TV rights to Nimbus for another four-year term starting April 2010. This means that the global media rights to Nimbus Communications for all international and domestic cricket owned or controlled by BCCI to be played in India over the next four years will be telecasted by Neo Cricket. This is a good sign for Vdopia as TV channels have an great potential of monetization for the Publishers. Ab Dekh Lega India (Now India Will Watch)!
