NDTV Goes Social – Launches NDTVSocial.com
Social media seems to be taking over mainline media if the trends are anything to go by. One of the mainline TV channels NDTV has taken a huge leap into social media by making its anchors and TV shows social media savvy. No no.. They are not doing the facebook twitter thing only which practically quite a few TV channels are onto. NDTV has gone ahead and created an entire Social Media site called NDTVSocial which has integrated Facebook, Twitter and Google logins and also has integrated fanpages and twitter IDs of all their anchors.
Check Screenshot walkthrough below:
Homepage
Profile page of Anchors
Groups Page for Anchors and Shows
Why is this important?
NDTV has been doing social media activity for sometime now with Barkha Dutt using her twitter ID to engage viewers and ask questions for her shows. This move to launch a full fledged microsite which integrates the fanpages and twitter ids of all their anchors and shows on TV. It shows how significant social media is becoming for mainline media companies like NDTV inorder to engage and encourage a digital savvy audience to participate in their shows even when not on air.
What can other TV Channels learn from this?
Other Tv Channels can surely take a leaf out of NDTV’s book and look and bolstering their social media presence and participating in engaging conversations via social media. Im not propagating this purely because Im a blogger and WATBlog is probably the most social media friendly blog. But I truly believe that social media is causing a shift in media habits of consumers and number speak for themselves. The youth of today will be the consumers of tomorrow and TV Channels would do well to connect with them early.
PS: I have to credit social media for the tip off – Learnt about NDTV social by a tweet from Palinn.
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Its great to finally see media companies leverage their human assets to make their online initiatives more social.
And yeah the power of social media should be appreciated : Even I got tip-off from palinn’s tweet