Google Launches Commerce Search Engine For Shopping portals
(Rate this article)
Loading ...
One of the reasons many portals avoid integrating Google site search is the lack of customization which Google offers to them despite it earning top notch dollar for search keywords. This will be a thing of the past if Google expands its line of customized search solutions as it has launched a commerce search engine for online shopping portals.
Google would be providing this solution to online retailers and is certainly a way to attract them towards its payment service, Google Checkout. Google has in the past attempted to enter the online retail market by launching Google products search engine (formerly known as Froogle).
What does Google Commerce Search Solution hold for online retailers?
Google promises that this commerce search engine solution would have Google’s speed, search and ranking capability to help users find the most relevant product match. Retailers will be allowed to choose whether to display product images, descriptions.
Retailer can also enable search refinement by product category, price range, brand, or any other product attribute. They will also be able to automatically generate groupings based on the user’s query and matching items.
Retailer can promote certain products, vendors, or product categories with product boost. Thus paving the way for them to monetize their search engine by promoting the advertisers on their site.
Many portals may switch to this solution as it would help them to better monetize their searches at the same time giving shoppers the convenience to search with familiar search engine.
This attempt to woo bigger online retailers to its fold will help Google to fulfill its payment and commerce Ad network ambitions. Google in future may also launch few other customized search solutions by leveraging its current expertise in finance (by leveraging Google Finance), news (Google News) and in many other fields.
If you enjoyed this post, make sure you subscribe to our RSS Feed OR Email Alerts!
Leave a Comment and Follow the replies through Post Comment Feed