WATBlog has covered newly launched sites endeavouring to satisfy all possible needs, at least they strive to thrive. But sometimes, too much competition might not allow one particular enterprise to get all that they look to deliver. May be the content available today on the web has stopped fulfilling a user’s needs to some extent.
One such internet company, Accentium Web Pvt Ltd has compounded various domains pertaining to diverse demographics of users. With an aim to be one of the leading internet players in India, they launch their new site called Taaza.com. This adds up to their extensive range of sites inching them closer to their dream.
With local search engines from the internet space in India battling for growth, Taaza.com emerges as a complete news portal to provide latest news from various sectors. It becomes utterly confusing to understand the commencement of such a news portal that only incorporates links and two liners of news flashes on their homepage from a source.
If news portals and entertainment chatters were of such a great deal, there would have been a Yahoo News Channel or rather a Sify News Crew hovering around A Raja to get his quote on a latest happening! Gratuitous to say, but no matter how fresh it sounds or which tea company it infuses doesn’t really make a difference to the web world. Does it? The world would never need news agencies otherwise. Certainly, it has a submit story option that lets one paste a URL and share it with the world, provided that’s all their “niche” audience has been looking for. I mean, even Wikipedia lets you do that!
“We are already in specialized niches such as education, matrimonial and cars, but we would also like to extend our reach into other verticals with good quality internally generated, aggregated and user generated content. This is the idea behind Taaza.com – Currently we have launched with content around News, Videos, Loans, Insurance, Photos and Videos – We plan to add content around Movies, Stocks, Travel and add a classifieds engine as well. We are excited to grow Taaza.com and add unique and value addition content and grow traffic to the site – Various sections are monetizable and we plan to do so once we have built up critical traffic mass,” said Vivek Pahwa, CEO Accentium.
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Accentium sites include Gaadi.com, the one which we tracked ranking second in the Auto Portal category according to the traffic measurement tool, ComScore. It has an education-based portal called StudyTimes.com which labels different categories in the education field at home or abroad. There’s SitaGita.com which is just another friendship guide to the problematic and platform starving masses who need dating tips and call center agony aunts. AdLift.com deals with SEO and SEM services but again, their clients include Gaadi.com and SecondShaadi.com. As hysterical as it sounds but they also have SecondShaadi.com which has its own TV commercial as well. We have already analysed how second marriages is a tough thing in the Indian context and more and more people would pay to subscribe to such a site provided it gave a sense of security and safety to users. So start a new life, switch your mates!
“No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.” – Charles Kendall Adams.
