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Rediff Takes Minority Stake In Imere – A Location Based Startup

By Rajiv Dingra • November 2, 2009

Over the last year or so Rediff has been in the news for investing in several mobile centric startups. We have covered their investment in Tachyon Tech, Eterno Infotech and Vakow as well.

So this is apparently rediff’s 4th investment in a mobile centric startup in about last 2 years. Rediff has invested in Imere Technologies, a Bangalore-based company which provides location-awareness to applications online and on mobile. Imere’s technologies work without the need for GPS on mobile phones.

rediff-imere

Ajit Balakrishnan, chairman and CEO, Rediff.com has earlier expressed his interest in the mobile space in India and also the need for investments to be made in startups.

On the occassion of the investment Ajit Balakrishnan said, “Location-awareness in applications is critical for hyper-local search and local advertising besides many evolving social networking and enterprise applications. Imere’s technology is very cost effective in delivering location awareness.”

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About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

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