Ballsmedia JUSTPROUD About Their New Fashion Initiative – Can They Survive?
One of the most prominent social networking sites in the world, Twitter once started blending two discrete forms of entities to create added value to their users. Aggregating Twitter and politics, they formed Politweets which played a vital role in the US Elections 2008 which further turned out to be a healthy revenue model and not just a mashup.
They termed this move as something ‘Of The People, By The People, For The People‘! Hence, they introduced a new way of letting people take part in democracy by engaging in an instinctive motive of keeping them updated of what is happening with the people, organizations, and events they care about.
What’s in the News?
Ballsmedia, a marketing consultancy has recently launched their first step to revolutionize the social media arena. Their slogan includes survival of a healthy community is difficult sans a business, and a business cannot survive sans a healthy community. They opted fashion to become their mainstream marketing strategy by launching JUSTPROUD – that happens to be their innovation. Its a community that revolves around the term “Fashion” and things associated with it for instance – photography, modeling and designing. The online community portal JUSTPROUD is available in eight languages including to make it globally active.
Users can join their community by signing up for free, plus they can also upload their portfolios in case they’re ambitious about designs, modeling or photography. Voting allows users to choose their designs, or the models and photographs featured on the web. Eventually the most popular one will be rewarded. Now that’s called acquiring the ditto cornerstones of social media collaborating consultancy and networking.
Geert Rietbergen, CEO of JUSTPROUD, announced, “JUSTPROUD gives people the opportunity to sign up as ‘founding members’ – until January 1st 2010 – and we invite them to share their views on the process and the look and feel of the site. This current site is available in 8 different languages. Creating a multiple user generated content, they are expecting even fashion lovers to contribute taking their interaction to a next level. I personally find it very niche oriented, and such market cannot have the potential spreading its wings after a certain extent.
What exists around?
Taken that, photography could turn out to be a fortunate initiative, comparitively fashion wouldn’t be that easy to penetrate on a long run. Already existing the fashionportal.com and fashionwatch.com both concentrate more on ad sales since user participation isn’t prevalent, unless cutting edge of multimedia technology used in fashion photography turns out to be more profitable. Mobile communities also exist in a highly heterogeneous environment today mixing various aspects that can render something beneficial for all involved.
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Thanks Abhishek,for your nice reporting about JUSTPROUD. Obviously we think the nice will be big enough. The members are very enthousiastic & from the reactions we see that we are meeting expectations. We’ll keep you updated.
Geert – CEO JUSTPROUD