Red Herring Asia 2009 included CarWale.com as one of the Top 100 technology companies. Little too much as a responsibility to maintain for a long time, I think. Apparently the winners include include Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube. We recently saw how CarWale was chosen by Skoda Auto India to launch their new Fabia. With that, everything seems to be getting wheels online with the penetration of the internet increasing each day in different corners of the country.
On the other hand flashing in the news we have Gaadi.com ranking second in the Auto Portal category according to the traffic measurement tool ComScore. I mean, did all the automobile manufacturers started giving away free laptops with data cards with Gaadi.com’s marketing pitch installed?
Gaadi.com was started by Desimartini’s notable founder Vivek Pahwa getting it to shine among all the online portals dealing with automobile. Like the famous say – One Innovation can change the game!
“We are seeing great increase in our traffic week on week. By the end of 2009, we should be able to scale the 400,000 unique mark, increasing the distance between us and the others below us, which would be a good achievement for us in the short span of one and a half year. This is the reason that all auto brands in India with the exception of 2 work with us to advertise their brands online”, said Vivek Pahwa,
Likewise the awareness of online car portals must have begun all of a sudden. Nevertheless, they recorded 226,000 unique visitors per month on a Comscore report of automobile portals. CarWale topped the list followed by Zigwheels.com and Team-BHP.com when their rankings were compared on an overall basis.
The situation seems to have changed now.According to comscore data released in July http://www.CarDekho.com is now the #1 Auto portal, ahead of CarWale.com