Google Wants To Be Your 3G/Wimax Provider

By Rajiv Dingra • October 28, 2009

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While 3G/Wimax might have been delayed for the nth time the interest its generating from all parts of the world for India is something else.

Now it seems that even Google is looking at broadband wireless access (BWA) in the country and may participate in the upcoming 3G/WiMAX auction with an Indian partner.

Google’s interest may stem from the fact that India’s broadband penetration is dismal at a paltry 6-7 million which means that majority of the growth would be driven by 3G and Wimax as far as internet penetration is concerned. Given how big the google products and brands are in India it makes sense for google to participate and evangelize the internet penetration story in this country.

The next 50-100 million users in India would be first time users of internet and this segment would be quite different from the one that already uses the internet currently. This makes the role of an ISP important in providing services that encourage these users to log on and use the internet more which is where I feel the

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Categories: News, Technology
Tags: google 3g, google auctions, google broadband, Google India, google wimax

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..