Dream11.com’s Dream Run Fantasy Ends With The Exit Of Otago Volts
The Champions League T20 is off to a flyer as teams from all around the world compete for the big prize. Indian IPL teams include Delhi Daredevils, Deccan Chargers and Royal Challengers Bangalore, the top three teams at the IPL season II. Fans have witnessed a thrilling performance by all the teams so far at the newest format of the cricket world, Twenty-20.
Lalit Modi’s involvement in many felicitation ceremonies where money was raised for schools in South Africa for the betterment of their students. Similarly, charity sponsored by Samsung at the Champions League Tournament 2009 goes to schools from India, a laptop and a pay check.
I mean, is charity the new mode of publicity? Dream11.com is one of those players who are seeking attention with their new sponsorship move. They are the official sponsors of the Otago Volts, the only team from New Zealand playing in this years Champions League T20. They initiate a noble cause by feeding 100 Indian children with every run scored and every wicket taken by the Otago Volts. Sadly for them, the tournament did away with the Volts after their second loss in the first round, not qualifying for the super eight.
Coming back to what really matters in the digital space, at Dream11 which is a fantasy cricket game, cricket communities from all around the world can connect and pick the best players to form a proper cricket playing side. The site consists of widget-based Web 2.0 cricket content where anyone can sign up for free. It is the flagship brand of Dream11 Gaming Pvt Ltd, based in Mumbai, India.
User-generated content and frequent fantasy cricket competitions enable users to build and grow their community, here. Hence, they are trying to make it a one-stop ‘Cricket Entertainment’ platform that includes chatting, player profiles, news from the cricketing world, games, competition, etc. Many of the sites seem to be applying a similar “one-stop-junction” strategy, aren’t they? Pick a niche audience, give them everything they need and make sure they don’t switch after they’ve joined.
Another advantage of sponsoring a team from New Zealand must be to expand their wings overseas as well. I mean, how many cricket fans from India would want to know about the Otago Volts, unless their favourite team is competing against them? The cause that they supported was a great one, but unfortunately there weren’t many runs scored or wickets taken by the Volts.
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This is Bullshit publicity stunt…. who is to check whether they fed the 100 children or not….
this is very common with Indian companies.
While a whole lot of Indian Companies use social campaigns as a means to just get publicity i cam across this little piece about Dream11 and their tie-up with Bhookh Relief Foundation (an NGO accredited to the UN) to feed kids.
Check it out looks like one of the few instances where an Indian start-up has its heart in the right place.
http://www.afaqs.com/perl/news/company_briefs/index.html?id=42936