Nowadays, IndiaMart’s complete focus is to strengthen its position in the B2B market and they are trying to be in the news by funding, tie-ups, new launches etc. Today, IndiaMART has added another feather in its hat and launches B2B content portal. IndiaMart is serving another dessert to its buyers & sellers – Mega Sourcing Portal.
Presently it has Apparel & Engineering category content. Soon, Pharma, Auto, Handicrafts, Buying Equipment, Agriculture & Electrical category content will be added too. You can give your comments on any article which will be live after moderation.
With the help of King – “Content”, IndiaMART Sourcing Portal will get a good ranking in the search engine arena and attract more buyers thereby they will increase their members’ database. But I don’t understand how is it beneficial to buyers and sellers? Nevertheless, it will surely help many content writers to develop the content for their clients.
Though I’m also surprised to see that IndiaMART members list is missing in this portal. As of now, IndiaMART is generating revenue through Google Ads (may be through publications as well), in future they can make this portal available for sponsorship and generate revenue.
