Seventymm Introduces Real-time Availability Status – “Get It Now!”
Seventymm, a movie rental service has introduced ‘Get It Now’ feature which allows Subscribers to find out Real-time info regarding the availability of a movie title. The company claims that it is the only one to provide this service not just in India but across the globe.
The Movie rental business off-lately has seen a rise in complaints by Subscribers in regards to availability of various titles and as such they have to queue up a long wish list so as to get the available titles.The Subscribers also suffers from the dilemma of ordering movies which they don’t really want to watch.This service addition from Seventymm would thus help the Users to clearly know the real time availability status for titles.
The company also claims that the ‘Get It Now’ feature is very impeccable and to support the claim it would also provide the delivery of ‘Get It Now’ titles within a day.The Subscriber can also know about ‘Get It Now’ Titles bySending an SMS to 5757570 with the keywords ‘GET’.
The real time availability status although facilitates Subscribers to know the real status of Titles but does very little to help the DVD rental service to avoid the pain of stocking up. DVD rental services in India still needs to Beef Up their Movie title supply to cater growing demands.
Indian DVD rental services still needs to bring innovation in terms of recommendation engine and competitive pricing.The Pricing Scenario was supposed to be more bloodier when Reliance Big Flix entered the fray but somehow the companies seem to have back-step on their expansion plans and has started to hike Subscription prices.
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