It looks like enterprise solution companies are the hardest hit in the economic turmoil. Many of the Tech Companies catering to Corporate collaboration and CRM’s are shutting shops in order to avoid any severe loses. Yahoo too is rumored to sell Zimbra, the Enterprise e-mail company it acquired for US$350 million.
Zimbra has brought some innovative ideas on the e-mail front and has off-lately seen demand for its Desktop Mail client. Zimbra provides Client companies, ISP’s and numerous similar clientele base a facility to embrace white label emailing solution. Yahoo after its acquisition seems to have embedded many of its features into its Yahoo mail to fight Gmail and other Competitors.
Microsoft might join the race to acquire Zimbra as it has a strong hold on Enterprise Collaboration Services at the same time faces growing competition from Google.
Yahoo has been on a cost-cutting drive and has been shutting down several of its businesses. The focus of Yahoo in recent times has been on consumer driven Online properties and Services.
Yahoo to Focus More on Consumer Driven Businesses – To Launch Massive Ad Campaign
Yahoo has been trying to catch up with recent Web trends by revamping its homepage at the same timeexperimenting with twitter-like clone service. The major focus for this rejuvenation is to target Stickier User base and to drive higher profitability with newer additions in services.
It recently tied-up with Microsoft for Search Business to derive more concentration towards other valuable services. WSJ reports that Yahoo would be introducing massive Global Advertising Campaign with New rumored tag-line “It’s You!”.
The ‘Y’ is synonymous to the starting letter of the company and thus they want to portray increasing dominance of Online Users. Yahoo this time is even taking help of Offline Ad blitzkrieg along with Online media to rejuvenate its decade Old Brand.
The renewed focus on this segment is largely due to massive Subscriber base and growth garnered by services like Facebook, Twitter and a number of SNS. The massive valuation which new age service are commanding may also have tempted the management to bring innovation in Business model.
Yahoo to succeed against many new age service needs to bring simplification in its array of Online Properties, at the same time provide better Integration among those services just like the commendable work done by Google. Its Online properties are still attracting billions of page views and thus could be leverage to its advantage.
