India is restarting its cricket season again today with the Compaq Cup against New Zealand and Sri Lanka In Sri Lanka. As the cricket season begins again so does the searches for viewing the cricket stream online. Unlike previous tournaments where online streaming has been limited or non existent this time Ten sports has come up with a dedicated site for streaming the cricket series live. We questioned before whether this is a viable model
One can watch the series live on this link -> http://video.tensports.com/live/
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What is even more interesting is one can advertise on this stream as well via Vdopia. We were informed by Saurabh Bhatia – Founder of Vdopia who told us that they have been exclusively retained as the online video advertising partner for tensports.com. This page is bound to get popular as the series progresses and even on my 512 kbps connection the buffering was not too much.
This move begs the question as to whether some day live streaming online viewership of cricket will be bigger than television? Well if you ask me if anything can bridge the numbers between TV and internet video viewership in India then it has to be cricket!
PS: At the time of writing this article India were bowling and New Zealand were 27 runs for 3 wickets! (Just thought a post on cricket without score update was meaningless ;))