UTVi the TV channel has struck a deal with Bloomberg one of the global leader in business news to provide real-time business, economic and political news to households across India. Hence the UTVi channel will now be called Bloomberg-UTV and the same is expected to be rolled out by next month.
This will bring a combination of local news gathering of UTVi and deep financial news capabilities and global reach of Bloomberg to the Indian market.
Question is what will happen to their utvi.com site/brand?
The release states that the online financial news site which which launched last year will also be rebranded to bloombergutv.com. The site is currently a part of UTV new media which manages all the digital assets of UTV group and is headed by Manish Agarwal.
The new website is expected to have enhanced content from Bloomberg. There is no word on when this rebranding would come into effect on the web end though. We spoke to Manish Agarwal and he said that he wont be in a position to comment on this. We have forwarded our questions to the UTV group corporate communications and are waiting for their responses.
Ronnie Screwvala, Chairman, UTV News Ltd had this to say on the alliance “The addition of 14-15 million television sets every year and a rapid change of preference in favor of premium channels will drive viewership of business news in India. This is where our association with Bloomberg, clearly the world’s biggest and most credible business news brand, will create impact for the India market. We are thrilled about this collaboration and believe the audience in India will strongly benefit from the news, analysis and the world’s most powerful business analytics tools that Bloomberg brings to bear.”
