Poised at around Rs. 2, 900 crore with a combined annual growth rate of 15%, India’s health and fitness market is certainly looking to join the internet bandwagon. 70% of these are men who contribute to the fitness regime, whereas only 30% of women contribute. Hence there’s visible scope for the health, fitness and nutrition sellouts.
In case of health or fitness related problems, people most of the times might hesitate to speak to the fitness trainer openly. Right here, internet plays a helpful tool where trainers and enthusiasts can discuss diet and other medicinal ailments to their problems without being reluctant. Even fitness writers and trainers would be in favour of this . They themselves constantly use the Internet searching for information for their articles, and to answer thought-provoking questions.
Who’s in the news?
MyNutrition India went live recently, claims to be the first Indian health, fitness and nutrition-based portal, that has a mission. Well, out here they also call it ‘a portal with a mission’, since they aim “to develop a healthy and fit India”. Rahul Anand, CEO, mynutrition.in, “Our aim is to develop a healthy and fit India by helping consumers achieve their fitness goals through personalized and professional assistance offered at mynutrition.in.” Initially, the website looks like a platform for supplement shopping, then gradually you realise that it consists of discussion forums, articles related to fitness, and so on. It is sort of a deal borrowed from MyNutrition.com who appear pale in approach. Brands like Met-RX, Nature’s Best, Dymatize, Muscletech, BioX, SAN, Gaspari & Twinlab, Vital Pharmaceuticals, Optimum Nutrition, and Labrada Nutrition are displayed on the portal. They can be also purchased at a unique price!
@ WATBlog –
At WATBlog, we’ve covered LifeMojo.com who begun their rampage to initiate fitness in India, which is usually ignored. LifeMojo has succeeded to a certain extent when it comes to attractive tools that creates interest in a user. He can set a time and targets to lose certain amount of weight. He can keep a track of how many calories he’s consumed and also discuss his issues with their health consultant.
On the other hand, the National Health Programmes of India looks like this, and they miss out with many important aspects that can avoid the diseases they claim to concentrate on. Whereas the Health Ministry of India are still struggling with the ruins of Swine flu and medical seats reservation argument. This makes a wide room for nutrition and fitness sites in India that provide effective consulting. There are many more reliable health and fitness websites out her on the internet, but these cover almost all aspects of health and fitness. Surf around and get to know what’s out there! Ask me and its all about making a resolution and not about getting paranoid. Look what i found – Studies have shown that binge drinking not the main cause of belly fat or getting a paunch. The bottom line is that the weight is caused by eating more than your body can burn off. Men simply have a hormonal tendency to gain more weight around the midsection than other parts of the body. So drink to glory, just eat as much as you can burn it!
Great article! I’m a beachbody coach myself and you’re really right in saying that one must never give up to achieve what he/she desires.