Shaadi.com – India’s renowned matrimonial portal is finding newer ways to attract more users after Star Vivaah Show on Star Plus (though not on-air now). Hence to create a hype Shaadi.com has organized a Special Swayamvaram Mangala Pooja for shaadi.com members at the 3-day Maha Swayamvara Yagam being organized by the 500 year old Sri Mookambika Kshetrem Temple in Palakkad, Kerala. Wow neat strategy we say!
This pooja was organized for more than 1.5 crore shaadi.com members to take blessings from the god for a speedy and successful marriage as this kind of yagam was performed first time in 3000 years in India. On this occasion, shaadi.com facilitates its users to register their names for this mass ceremony and pandigis perform pooja by their names. More than 2000 people registered their names for the pooja. We had earlier reviewed the online prayer market and showcased the rates as well for conducting pooja right from the comfort of your home. We feel this surely can be an alternative revenue stream for Shaadi and they can do pooja’s for various reasons. Also given that its a marriage site even normal people are superstitious and dont want any problems to occur and hence would have a higher probability to conduct such pooja’s for a fee.
A report by JuxtConsult reveals that Online Matrimony market is of more than 12 million users and growing at a phenomenal rate of 25% each year. Matrimonial sites are now the 13th most popular mainstream online activity. Everyday, a new matrimonial portals comes up and try to gain some share in this market. However, top 4 leading matrimonial portals – Shaadi.com, BharatMatrimony.com, SimplyMarry.com, JeevanSathi.com, are competiting among themselves. They are keep coming with new innovations, have a look to recent launches by Matrimonial portals
- Organized Yagam
- Matrimony Reality Show on Star Plus (off-air now)
- Shaadi ties up with Atom for Alternative Payments
Marriageable prospects don’t want to leave any medium to impress the god to get their life partner. Anyhow, with this step by shaadi.com some astrologers, pandit, online astrology service provider, some temple / pooja organizer may feel threatened as shaadi.com is now stepping into their field. And they must be more curious to know that has it been done by shaadi.com as onetime activity or they will come up with series of such kind of poojas and charge for them. We are curious too.. And we also feel there is a definite business model.. Dont agree read this!