Technorati To Become A Content Network – Is The Revival On Its Way In?
If there was one website that has turned to as many business strategies as the number of years it has existed, it ought to be Technorati. The website was launched with too many high expectations coming off a period when the blogging revolution was at its peak and Technorati was the destination site that bloggers and visitors alike headed to for authoritative and interesting blog stories.
The hot trends that you see on Twitter today were once known as WTFs (Where’s The Fire), because Technorati was the closest to a real time search engine back then. But since then, times have changed. The site seemed to always be on a sloppy ground, either because the results it showed were not accurate or because they kept launching things that did not really help the core business.
And a new move, they have made, yet again. In a mail sent to a few bloggers in the network, Technorati has announced that they shall be launching their own content network where the bloggers may start to contribute articles to get ‘vast exposure’ in return. It is still not clear if the new content network will be on the lines of websites like Associated Content which pay writers for their contributions.
Is this a move in the right direction? Well, from the perspective of what people perceive Technorati to be, this can be quite confusing since they are intended to direct users to the best blogs and not be a blog themselves. But, from a business point of view, this can really revive the company back.
I have been a huge fan of content networks – the potential to get visitors and revenues is endless. For a website that has close to 308 million inbound links, the potential for search engine traffic is terrific. Google loves websites that have a lot of inbound links (links from other websites) and with such a high link popularity, you can start expecting content from Technorati to compete against the best in business like Wikipedia or About.com
This can possibly also revive the core business of blog indexing. Technorati had always been a destination site; something people typed on their address bar to access and did not have to come from search engines or elsewhere. With changing times, people have simply stopped visiting. With a lot of traffic from the search engines for the indexed content, Technorati can hope to grow a new bunch of loyal users who could turn the site becoming a destination site again.
All this is now dependent on how Technorati takes its relationship with the bloggers. If all goes well, Technorati could soon expect to be the next big thing on the search engine result pages!
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