After the entrance of Alibaba in India. Indian B2B companies are coming up with set-ups to attract new customers and to retain existing customers. In this race, TradeIndia.com has introduced a separate section for China Suppliers to bridge the gap between Indian and Chinese suppliers.
With the huge growth of Internet in India & China, these markets have shown positive signs of growth and buyers are open as well as keen to deal with each other across geographical boundaries. We are well aware with the popularity of Chinese products in India be it Mobile or Toys. On other side, Indian handicraft, stones, etc are also very popular in China.
TradeIndia’s new Chinese Supplier section will facilitate Indian buyers to search for Chinese suppliers and expand their business. TradeIndia has divided this Chinese section into 28 categories and has 11,99,829 registered users. Its biggest local competitor – IndiaMART is also offering package of services in the form of lead generation, free catalog, etc. IndiaMART has got funding from Intel for business expansion and leading professionals have also joined their board of Directors. A study is also being conducted on the Indian SME cluster by D&B and IndiaMART to conduct an in-depth research on six major industrial clusters in the country. Indian SME market is still untapped and it has huge potential of growth.
Take a look at the reach of Indian B2B market players:
The above chart then you can easily analyze that Alibaba’s reach is far beyond the reach of Indian B2B portals. Sulekha is also able to attract fair no. of visitors. However, TradeIndia & IndiaMART is still fighting to prove themselves better and bigger.
Now the question is that ‘Are Indian players truly afraid of competition or are they just trying to prove themselves better than global players?’ Whats your take?