Giving your customer a wide range of products has become a need for shopping portals so that they don’t have to go marketing their site to specific audience. With that a broader choice to old consumers needs to be provided from time to time introducing newer brands.
Tie-ups make their job easier as they not only promote their own business but also enhance their product portfolio at the same time. A successful Internet business is rarely built upon one pillar. Winning e-commerce formulas are usually developed from ‘balanced’ campaigns that integrate a wide array of business.
The e-commerce portal CafeGadgets.in is on the verge of a similar upgrade. They are in the process of finalizing partnerships with leading technology vendors across product segments. The portal currently includes Accessories, Computer Hardware, Digital Cameras, Electronics, Gaming Products, Mobile Phones & PDAs, MP3 / MP4 / iPods, PCs & Notebooks, and much more to satisfy a digital enthusiast’s thirst.
They are basically in search of vendors to collaborate with and hence build a strong portfolio. At WATBlog, we’ve seen Reliance getting into consumer business as well, because there’s a wide scope of business involved in the retail industry. There have been questions raised about digital payments after the recent credit card regulation by RBI which has put a temporary dampener on online sales.
Will extending their portfolio help?
The main problem of most e-commerce players has been that of scale and even Ebay suffers at the hands of low internet penetration and low credit card usage online to top that. What matters for an e-commerce player like Cafegadgets.in is development of alternate payment mechanisms like cash cards and Mpayments and e-wallets all of which will be first adopted by a tech savvy audience.
This is the right audience for the products being sold at cafegadgets as well and hence one hopes that along with product portfolio they will focus on payment portfolio as well to grab a larger piece of the ecommerce pie. Their site currently supports Itzcash and Oxicash but going forward ewallets as and when they become the norm might be the preferred payment model for such goods.
There are so many ecommerce portals in India however, I am yet to see any real articles, surveys or reports about how well they are doing. It is easy to create a website and tie up with a 100 different vendors, but is the stock moving? Which websites are selling, what product categories? Who is the biggest player?
Are the customers satisfied with their online shopping experience? Which courier companies are employed in delivering e-shopping items? What are the real problems faced by them, if there are any?
These are questions I have been asking for a long time. Hope there is an answer somewhere.
Under the purview of Online frauds happening people have refrained themselves from Online shopping. Is there any safer mode of online shopping?
Online shopping is safe as the third verifications for credit card is compulsory now.