Comments on: No Binging. In India, It’s Only Googling! http://www.watblog.com/2009/08/20/no-binging-in-india-its-only-googling/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Terrence Reed http://www.watblog.com/2009/08/20/no-binging-in-india-its-only-googling/comment-page-1/#comment-23681 Terrence Reed Mon, 24 Aug 2009 08:30:16 +0000 http://www.watblog.com/?p=12232#comment-23681 I hope that Microsoft does not ruin Yahoo with Bing, but when they have it in their pointy heads to do a thing they surely have deep enough pockets to do it with. I do not think many will follow Yahoo to Bing, they will more likely take it as a sign to switch to Google's portal iGoogle and to Gmail with Google Docs instead of MS Office, not to mention Google Chrome. The tighter Microsoft tightens its fist the more will slip out from its fingers. I hope that Microsoft does not ruin Yahoo with Bing, but when they have it in their pointy heads to do a thing they surely have deep enough pockets to do it with. I do not think many will follow Yahoo to Bing, they will more likely take it as a sign to switch to Google’s portal iGoogle and to Gmail with Google Docs instead of MS Office, not to mention Google Chrome. The tighter Microsoft tightens its fist the more will slip out from its fingers.

]]> By: AD http://www.watblog.com/2009/08/20/no-binging-in-india-its-only-googling/comment-page-1/#comment-23111 AD Thu, 20 Aug 2009 17:26:00 +0000 http://www.watblog.com/?p=12232#comment-23111 Bing will probably have to leverage on Yahoo's presence in India to gain the new search market share in india. Bing will probably have to leverage on Yahoo’s presence in India to gain the new search market share in india.

]]> By: Ajay http://www.watblog.com/2009/08/20/no-binging-in-india-its-only-googling/comment-page-1/#comment-23092 Ajay Thu, 20 Aug 2009 15:31:24 +0000 http://www.watblog.com/?p=12232#comment-23092 Why hasn't Bing worked in India? 1) How many places did you see Bing getting advertised in India? Forget anything else, not even digital medium was used to exploit this market. 2) Ask yourself what are the most popular search queries on Google in India.(Google trends give a partial indicator of the moderated filtered queries) If you happen to run a entertainment site(which happens to be one among the portfolio i run) we all know the diverse prefixes that would accompany a "Katrina Kaif" search on google(which happens to be on of the top 10 queries). Now google has no problems with those prefixes or standalone terms of those types too, but <a href="http://yro.slashdot.org/article.pl?sid=09/06/06/2338233" rel="nofollow">Bing certainly has</a>. "Binging" with Censorship won't help Bing, especially when its chief rival has no such qualms. One more and very important reason for Indians to stay away. And finally, i don't think anyone even in MS thought that they would wrest back market share in this short a time. MS will have to market aggressively in order to take on Google and that would mean increasing addon offerings. (look at the plethora of developer tools google offers along with related web suites, then look at what MS has on offer.) Yahoo deal is a good start. That should take the share of Bing to 25%. Why hasn’t Bing worked in India?

1) How many places did you see Bing getting advertised in India? Forget anything else, not even digital medium was used to exploit this market.

2) Ask yourself what are the most popular search queries on Google in India.(Google trends give a partial indicator of the moderated filtered queries) If you happen to run a entertainment site(which happens to be one among the portfolio i run) we all know the diverse prefixes that would accompany a “Katrina Kaif” search on google(which happens to be on of the top 10 queries). Now google has no problems with those prefixes or standalone terms of those types too, but Bing certainly has. “Binging” with Censorship won’t help Bing, especially when its chief rival has no such qualms.

One more and very important reason for Indians to stay away.

And finally, i don’t think anyone even in MS thought that they would wrest back market share in this short a time. MS will have to market aggressively in order to take on Google and that would mean increasing addon offerings. (look at the plethora of developer tools google offers along with related web suites, then look at what MS has on offer.) Yahoo deal is a good start. That should take the share of Bing to 25%.

]]>