In an attempt to find more ways to rake in the cash from internet search advertising, Google recently announced that it will include movie and TV show previews along with its plain text searches.
In an interview Nick Fox, director of business project management (who is working on the project) was quoted saying “It’s clear that this is something that users want. It ties back to trying to understand what a user is doing on Google, what an advertiser is trying to sell and matching those up.”
So how will these ads work?
These ads will look like normal searches, except these will be accompanied by a plus sign. Click this and a video player pops up and starts playing the video. Video advertisement is not a new revenue model for Google which introduced video ads way back in 2006. Currently Google provides video ads on YouTube and on other businesses’ sites, which use Google’s AdSense service.
And so if someone is searching for info on the new Bond flick, chances are he would most likely want to see a preview of the movie.
But despite saying that, Google should also understand that they cannot bombard the users with too many video ads. It’s about giving them what is necessary and relevant. Its much more irritating to look at irrelevant video ads 
Monetization
In this model the customer pays the company when a user watches the clip for a certain duration of time (or clicks on the link).
Product Demonstration clips
According to certain reports, Google is also planning to run product demonstration clips. The idea is quite simple. It’s like getting those “As seen on TV” commercials onto the web. Here, the customers show the users what they are offering. Google feels that this could be quite useful, especially for more complex products like say a drilling machine, which requires users to look at it from different angles and see it in action.
All this points to two things:
Google is realizing that it needs to improve upon its business strategy since there is a global cut down on internet spending and its hoping that these new additions will help them rake in extra revenue.
At the same time Google sees video advertisement as the way forward. According to an article in Bloomberg, analysts at EMarketer Inc, a NY based company feels that video will make up 4.3 percent of the online ad market in the U.S. this year, growing to 11 percent by 2013. It does make sense for I suppose marketers would rather show their videos in front of their target audience than just present their link, for there’s more content that one can pack in a video.
