In May this year, WATblog had written about an innovative strategy by jobs portal, Clickjobs to make job posting and resume search free of cost to the recruiters and instead focus on a ‘pay-for-contact’ model whereby the recruiters only pay for candidates they would like to contact. In order to make it attractive for the job seekers, Clickjobs announced a 50% revenue share for every recruiter who pays to contact the job seeker.
As we had opined back then, it would be an incentive for small companies to keep their recruiting costs low and hence make use of Clickjobs. The strategy apparently has worked well. In a recent release, Clickjobs claims that their site traffic has increased by over 200% since the launch of this model and registrations have nearly tripled.
However, what I am not sure is how much of this is because of the ‘disruptive’ strategy and how much is because of the general economic conditions where so many people have either lost their jobs or fear losing theirs. Alexa has not always been a credible measurement tool, but if I were to compare the growth of Clickjobs with the other players in the industry here, I do not see a disruptive trend in the comparison below:
Both Naukri and Timesjobs have seen a 10% growth since June while Clickjobs has seen 39% growth. But Clickjobs is also way smaller than these players and 39% growth is great, but definitely not disruptive, as is claimed.
Another point of discussion is how much will this model work against the recruiters. What will stop me, as a casual job seeker, from filling up all skills and qualifications on my resume. Won’t that help me match up in the resume search of all kinds of recruiters and hence help me get paid more? Definitely the recruiters would face a tough time weeding out such applicants. It would be interesting to study the success ratio of recruiters on Clickjobs against those on Naukri or Timesjobs.