Is The Rediff Redesign To Blame For Top Exec Exits At Rediff?
Rediff.com is in the news lately for all the wrong reasons. There has been a mass exodus of top execs in the company in the last few days and quite a few if you see the last year. Contentsutra reports on two old rediff execs who quit the company yesterday.
Here are the people who have left rediff recently (Between 2008-09):
- Joy Basu -CFO
- Jasmeet Singh – VP
- Uday Sodhi – Senior VP
- Manish Agarwal – VP Marketing
- Zaaki Ansari – VP Product Development
- Gaurav Bhaskar – Head Corporate Communications
- Preeti Desai – VP Strategic Affairs
- Debdutta Saha – VP Finance
Now we had broken the story of the rediff redesign and also taken Chairman Ajit Balakrishnan’s take on the same via an interview. Our sources now update us that the recent exit of Zaki Ansari can be attributed to the difference of opinion on the new minimalistic redesign of Rediff. It seems that the redesign was one of the core reason for so many recent exits at Rediff.
The feedback to rediff’s redesign hasnt been the best and even google trends is showing a dip on rediff’s traffic (as pointed by Mahesh Murthy in his tweet).
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It’s too early to decide or even comment about. I personally believe a strong experienced man like Ajit Balakrishnan would have some strategy to back up this change. Let’s wait and see! But, some of my friends in Rediff shopping team says that shopping turnover has not gone down since the homepage change. Manoj@Tshirts.in
I think the redesign is far far better than the earlier cramped up site …
Thats sad because I thought the new design was cleaner and should give Rediff the advantage to throw traffic to the different categories quite well. Traffic dip can be a short time factor. Need to see if the revenues are taking a dip as well.