A research conducted by TNS, suggests that Twitter Users mostly use the site to Interact with friends and family. The survey also quotes some interesting facts. Read on below to find out more about the usage pattern of Twitter.
What does Twitter Audience use the site for?
Majority of Twitter audience use the site for interaction with friends and families, especially women as 48.4 per cent women use it for same purpose. Around 22 per cent Twitter Users use it for Work related purpose, whereas 10 percent people use it for research purpose.
The highest work related Twitter use is in the age bracket of 35-54, the same age group also depend majorly on Twitter for research purpose.
What are different areas for Twitter Interactiveness ?
A huge number of people apart from family and friend interactions, use the site for celebrity profiles followed by Bloggers category. The Percentage of people interested in company brands constitute only a small chunk of total audience profile signaling a unbiased approach towards marketers.
What does it Signal for brands & marketers?
The survey findings covers a limited number of users but certainly gives a rough estimation of Twitter’s audience approach towards the use of site.
The signaling of heavy usage for family and friends interaction is certainly a good news for Twitter’s management and marketers as it signifies that Twitter is not just a spam harvesting or promotion site. It has more serious value as a social networking site as well.
The heavy usage to access blog related news and bloggers profile is no surprise as many bloggers are using the channel to provide news coverage to audience. The real surprise is the brand related information which is hardly 10 per cent of all total usage signaling a danger for companies spamming its users or taking liberty of their privacy.
This may also come as good news for Twitter Ad networks like Magpie as they largely discourage automated feeds account and is depending more on profile really partaking in social conversation. This would mean that the friend and family related interaction if added with advertising can be a boon for companies and advertising networks.
The report clearly falsify the concern related to growing spam and decreasing stickiness of Twitter. This certainly boosts Twitter’s credibility as a social networking site with quality traffic.
