Impact Of Mobile Number Portability In India – Nielsen Survey

The hype around the Mobile Number Portability (MNP) has got some more brushup in the news. Nielsen report has brought some bang-up news for high spenders on mobile. Especially, postpaid users were found to be more overhelmed by the MNP news that will help them switch networks without their number being changed. Nielsen on Mobile Consumer Insights indicates that business subscribers mostly from the postpaid category are more likely to shift their service providers’ gears.


Reliance, TATA, and BSNL Postpaid Subscribers are on top of the list when it comes to making the best use of MNP facility.


WATBlog plays a watchdog from MNP’s point of view –

At WATBlog we indulged in how MNP will affect different walks of life. For instance there’s a hovering threat for mobile operators as their presents consumers with the choice of retaining their current mobile phone numbers will change operators. We also covered the delay in the MNP department which definitely created a sense of alleviation among these operators. Certainly the new players in the market would feel thwarted. We had also kept you informed stating ‘Consumers may not have to pay more than Rs 300 to change from one mobile service provider to another while keeping the phone number intact, a facility likely to start from September 20′. But then there was a technical clash between location routing numbers (LRNs) and STD codes in at least 200 sites.


Over 12,500 mobile subscribers were reviewed across 50 centers in India. The Nielsen report also added that prepaid, low and medium spenders are not motivated to switch. The Nielsen Company India Executive Director Shankari Panchapakesan said, “Consumers and the market will decide who the predominant player will be, with the significant developments in the industry of Mobile Number Portability. As the market grows and hyper-competition takes effect, retention of the right type of customers will become critical”. He also added saying that there’s a powerful opportunity for operators to drive in-bound porting of high-value subscribers. But this provided they have a good understanding of who is more likely to switch.


Are the current operators satisfied?

  • More than half (55%) of all respondents were generally satisfied with their mobile operator and 48 percent were satisfied with the network quality. Satisfaction scores on network quality dropped for almost all operators, with Airtel, BSNL and Reliance registering the greatest drops. 46 percent were satisfied with the network coverage area of their operator and 43 percent were satisfied with the price they paid for the mobile phone service by their operator.
  • Other areas of satisfaction included customer service experience and quality of voice (both 42%), strength of signal, Voice & Data tariff options and accuracy of bills (all 41%), indoor coverage (40%), dropped calls (32%).
  • Loyalty to operators is seen to be higher among lower socio-economic groups, older age groups, and among females.
  • The circles in which subscribers are more likely to shift are Mumbai and Delhi Metro, UP East and West, Gujarat, Rajasthan, Andhra Pradesh, Karnataka, Kerala, and Rest of West Bengal (does not include Kolkata Metro).
  • Circles in which subscribers show higher retention levels are Chennai Metro, Haryana, Himachal Pradesh, Punjab, UP East,     Rest of Maharashtra (does not include Mumbai Metro), Rest of Tamil Nadu (does not include Chennai Metro), Bihar, and Jharkhand.

2 Responses to “Impact Of Mobile Number Portability In India – Nielsen Survey”

  1. Sid
    August 8, 2009 at 8:00 pm #

    Game Changer: Mobile Number Portability

    Impact on different companies…

  2. March 10, 2010 at 11:10 am #

    Mobile Number Portability is here in India .. very soon Visit – for some frequently asked questions

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