Comments on: Familiarity Breeds Persuasion: Report Says Personal Recommendation Most Trusted Advertising Online http://www.watblog.com/2009/07/29/familiarity-breeds-persuasion-report-says-personal-recommendation-most-trusted-advertising-online/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rajeev http://www.watblog.com/2009/07/29/familiarity-breeds-persuasion-report-says-personal-recommendation-most-trusted-advertising-online/comment-page-1/#comment-19804 Rajeev Thu, 30 Jul 2009 14:58:30 +0000 http://www.watblog.com/?p=11320#comment-19804 Hi I think in online media ad format needs to be changed. Pixel based ad format will not work in India. Consumer needs more information rather than information that is displayed in 250 X 250 pixels (In cases ads are shown in less than 250 X 250). Some good brands are still not using extensively online media in India for advertisements. There is a general feeling that offline sales can’t be genearated through online advertisements. My online venture revolves around these two issues. Thanks, Rajeev Hi

I think in online media ad format needs to be changed. Pixel based ad format will not work in India. Consumer needs more information rather than information that is displayed in 250 X 250 pixels (In cases ads are shown in less than 250 X 250).
Some good brands are still not using extensively online media in India for advertisements. There is a general feeling that offline sales can’t be genearated through online advertisements.
My online venture revolves around these two issues.
Thanks,
Rajeev

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