Here, at WATBlog, we’ve kept you updated on all the news in the Mobile World, especially news that is pertinent to the mobile scene in India. A recent news release caught our attention. 2ergo, a leading mobile enabling technology provider, has acquired ActiveMedia Technologies Group – one of India’s mobile marketing and VAS companies.
ActiveMedia Technology or AMT boasts of operations in London, New Delhi, and Mumbai. It has partnerships with major mobile phone operators in India including Airtel, Vodafone, Idea, Reliance and Tata. It also claims that it is a pioneer of mobile couponing – the first to commercially launch a mobile couponing/CRM solution in Europe and to transact the highest number of mobile coupons worldwide.
2ergo focuses on mobile marketing, mobile customer relationship management, and mobile entertainment and media. The potential for MVAS in India is developing at a remarkable rate, and we’ve been stressing on the potential that the Indian Telecom industry holds. 2ergo seems to have recongnized the same.
There are 453 million mobile subscribers in India today, approximately six times the size of the UK market, and subscriber numbers are increasing by over 11 million per month1. The Indian mobile market holds vast potential for the 2ergo group, with 10 per cent of subscribers opting for internet enabled mobile devices in a technology leap straight to mobile data.
In a statement, Chris Brassignton, group managing director of 2ergo said “This is a major step forward in our global expansion in the BRIC region and leadership in digital mobile globally. Not only does this deal give us an operation in India, the world’s fastest growing mobile phone market, but it means that from now on, we will plan to integrate AMT’s intellectual property and expertise into the 2ergo offering globally as part of an enhanced suite of products and services to our existing and global customers.”
The group aims at targeting retailers, mobile network operators, FMCG, entertainment and media companies in India.
Good article siddharth