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	<title>Comments on: Bolly Brigade Game For More Digital Advertising</title>
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	<link>http://www.watblog.com/2009/07/20/bolly-brigade-game-for-more-digital-advertising/</link>
	<description>The Refreshing Blog on Web, Advertising and Technology in India!</description>
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		<title>By: Maneesh</title>
		<link>http://www.watblog.com/2009/07/20/bolly-brigade-game-for-more-digital-advertising/comment-page-1/#comment-19211</link>
		<dc:creator>Maneesh</dc:creator>
		<pubDate>Tue, 21 Jul 2009 05:23:16 +0000</pubDate>
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		<description>I think either way it is good for online advertising:
1. If they are barter then publishers get more offline exposure which sends more traffic/users to them which is even more beneficial in the long run than short term advertising gains

2. Even if say they use just Google, it is not like the ads are displayed only on search results, publishers who use the adsense network also stand to gain from it..and most of them do.</description>
		<content:encoded><![CDATA[<p>I think either way it is good for online advertising:<br />
1. If they are barter then publishers get more offline exposure which sends more traffic/users to them which is even more beneficial in the long run than short term advertising gains</p>
<p>2. Even if say they use just Google, it is not like the ads are displayed only on search results, publishers who use the adsense network also stand to gain from it..and most of them do.</p>
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		<title>By: abhishek</title>
		<link>http://www.watblog.com/2009/07/20/bolly-brigade-game-for-more-digital-advertising/comment-page-1/#comment-19210</link>
		<dc:creator>abhishek</dc:creator>
		<pubDate>Tue, 21 Jul 2009 05:05:43 +0000</pubDate>
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		<description>its misleading - most of their deals are barter with entertainment publishers. second medium is google adwords (as evry1 knows google!)...so not much proactive spends on online advertising as such</description>
		<content:encoded><![CDATA[<p>its misleading &#8211; most of their deals are barter with entertainment publishers. second medium is google adwords (as evry1 knows google!)&#8230;so not much proactive spends on online advertising as such</p>
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