With the internet medium moving rapidly Google India plans to focus on three important brackets in 2009-’10. Parminder Singh, Business Head, Google India spoke to exchange4media.com about their priorities to expand their business. He also added saying that their major focus is on education, integration and expansion. “An initiative like ‘Digital Base’ – where we have held education workshop for advertisers in their offices to make them understand the power of the Internet.” They are also focusing heavily on social media given its tremendous growth and scope.
People are using technology in increasingly sophisticated ways, particularly around social media and social networks. The danger is that a large portion of the population will have less access to jobs, private records and digital databanks if they’re not well informed with social media.
Hence its a very good move to educated the masses and eventually expanding themselves, while integrations will follow. Although Google went mobile long time back – whether through Adsense for mobile applications or through India Maps – Google aims to leverage the significant growth seen in terms of traffic on Google through mobile Internet, and one of the ways of leveraging is to provide education about the medium to advertisers and make sure that the number of queries on mobile Internet reaches a critical point. Orkut and YouTube together are seen as providing very interesting ways for advertisers to reach out to their brands, particularly the younger lot.
We’ve constantly covered every possible news related to the Internet Giant – Google. Their expansion will create enormous opportunities for the advertising sector as well as the online social media. The recent move of going Indian introducing regional languages we presume might help them climb the steep ladder.
Google went mobile long time back. They recently launched their voice-based search engine services for India’s vast mobile services subscribers. The sound is converted to a digital file and sent to Google’s servers, which try to determine the words spoken and pass them along to the Google search engine. This service was initially limited to Blackberry services. They aim to maintain the growth seen in terms of traffic on Google through mobile Internet. One of the ways to maintain the significant growth is by providing education about the medium to advertisers and make sure that the number of queries on mobile Internet reaches a critical point.
