Nautanki.tv Recieves Excellent Response During The Live Budget Telecast With UTVi And Facebook
This year, viewers were hooked up not only to their TV sets for the much anticipated 2009 Annual Budget but also onto the popular Web TV site nautanki.tv
Nautanki.tv partnered with Facebook.com to live stream the Budget 2009 on the internet with UTVi as the content partner. This kind of association and live streaming is one of its first in India. A very smart deal, it brought an event of national impact live on our desktops. We have previously covered the rise of online TV and it looks as if the team at nautanki.tv is continuing its creative and innovative steps to bring interactivity into the television medium. I am sure the generation before us will fondly remember the days of listening to cricket matches and parliament debates on the radio set. But now, the line between television and computers grows thinner and thinner and the day is not far off, when both of them would mean the same thing.
Online TV’s consistency:
Before this, the online network had also broadcasted the 2009 Indian election which saw 8000+ comments and 5 million visitors from all around the globe. This campaign / broadcast has also turned out to be hugely popular in terms of visibility with more than 400 streams/minute! The internet penetration into the Indian households, albeit a bit slow, is accelerating at a good pace. More and more users are turning to the online media for gathering information and reviews. With the increase in Internet connection speeds, advances in technology, the increase of total number of people online, and the decrease in connection costs – it is pretty obvious to find traditional television content over the Internet.
“We believe that simplicity is of paramount importance for getting users to interact with such live online events. The combination of innovation and technology will allow the users to access our service everywhere.” said Mr. Sunil Nair, CEO & Founder, Nautanki.tv Networks Pvt. Ltd.
Putting such important events onto the internet has its other secondary benefits too. Can you imagine the opinions and information that you can gather with 8000+ comments? This interactivity brings with itself the option of putting power back into the hands of ‘Apni Janta’. More people will get exposed to such political turns, especially youngsters who form a huge percentage of the Indian population right now.
Some more details about the response generated as given by the press release are:
Total views – 1.2 million across widgets, embeds and main page
Peak streams – 4,400 streams/sec
Blogs with embeds – 500+
Avg. content viewing – 18 mins/user
Did you see that? An average content viewing of 18 mins/user. And the blog embeds of 500+ means that the friends of these 500+ bloggers also got exposed / influenced. A truly viral effect. This time, the more the better.
I think everyone can learn from this campaign. The bollywood industry, politicians and sports committees. Maybe the future will also see better advertising platforms for online video content distribution which can serve the publishers as well as the content providers profitably.
So where are we heading? Is Web TV the future of broadcasting?
Nautanki.tv soon to go Desi
This year Nautanki.tv plans to expand further into Indian regional languages. It has already launched an online Marathi video channel, Saptarangi. While the online entertainment platform now aims to expand to Malayalam, Punjabi, Tamil, Telugu and Gujarati languages. Nautanki.tv currently is live with around 27 channels, which includes international channels. Sunil Nair, Founder and CEO, Nautanki.tv spoke to Exchange4Media.com saying, “A lot of work is on to get the regional content into place, primarily because we believe that the Internet demographics in our country is going to change drastically in the next 18 months.” Hungama, one of South Asia’s largest mobile and digital entertainment content, is an investor in Nautanki.tv. Hence Nautanki.tv will focus to expand across the globe and also into Indian Regional languages having a streamline revenue source at the same time. Apparently Nair added,”Around 2012 is when online video will really explore worldwide. About 8-10 per cent of the traditional TV advertising money will start coming to online videos itself.”
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